Digital Director at Drive Dentsu
Marketing and Advertising | United Arab Emirates, AE
Phil is an award-winning digital planner, creative strategist and entrepreneur.
His work has been featured and recognized by the Cannes Festival of Creativity, Dubai Lynx, The Globe & Mail, the Canadian Media Fund (CMF), JumpWire Media, The Boy Genius Report, Techvibes and more.
Currently the head of digital at Drive Dentsu, Phil acts as a digital evangelist within Drive by leveraging digital best practices and bringing innovative strategic ideas to 360° integrated campaigns for major clients Toyota, Lexus, Etisalat, Bridgestone and Radisson.
Phil is comfortable developing end to end integrated digital, mobile and social campaigns, building robust content strategies, leveraging organic and paid search and excels at pitching for new business. Phil champions the use of these strategies and tactics in the context of the business goals of his clients - driving awareness, driving conversion and driving revenue.
Specialties: Digital Advertising, Digital Planning, Content Marketing, Digital Strategy, Social Media Strategy, Mobile Strategy, Digital Branding Building, SEO, SEM, Web Community Building, Social Media Marketing, Social Advertising, Digital campaigns, Integrated Campaign, Mobile Advertising