General Manager @ Blue Barracuda and Head of Digital @ Horizon FCB
Marketing and Advertising | United Arab Emirates, AE
I’m a firm believer that true innovation is driven not from one person but from empowering a team. I’m passionate about teaching, and sharing my experience in telling great brand stories on screens big and small. I’ve been a guest speaker at Dubai Lynx and other similar industry events, and held digital workshops for brands and agencies in major markets across North America, Europe, MENA and Asia. These workshops aim to empower teams to work together to seek out and achieve innovation in their marketing, and in the way they work.
Currently as the General Manager at Blue Barracuda and Head of Digital at Horizon FCB. I act as a digital evangelist empowering our team of strategists, creatives, technologists and developers to deliver innovative strategic ideas, content and campaigns for our clients Emirates Skywards, Hyundai, Citibank, Oracle, Pandora, Dubai South, and more.
With over 10 years of experience working in digital marketing in Canada, the Middle East, Africa and Asia I’ve had the privilege of working with a varied roster of international clients including Toyota, Lexus, Unilever, Nestle, EMC, Calvin Klein, Toshiba, Etisalat, Crowne Plaza and more.
My work and that of my teams have been featured and recognised by Cannes Young Lions, Dubai Lynx, The Globe & Mail, the Canadian Media Fund (CMF), JumpWire Media, The Boy Genius Report, Techvibes and more.
I’m comfortable developing end to end integrated digital, mobile and social campaigns, building robust content strategies, leveraging media and SEM and excel and pitching for new business. I champion the use of these strategies and tactics in the context of the business goals of my clients - driving awareness, driving conversion and driving revenue.
When I’m not working I’m an avid traveler and photographer.