General Manager @ Blue Barracuda and Head of Digital @ Horizon FCB
Marketing and Advertising | United Arab Emirates, AE
Phil is an award-winning digital planner, creative strategist and entrepreneur.
His work has been featured and recognized by the Cannes Festival of Creativity, Dubai Lynx, The Globe & Mail, the Canadian Media Fund (CMF), JumpWire Media, The Boy Genius Report, Techvibes and more.
Currently the General Manager - Blue Barracuda at Horizon FCB, Phil acts as a digital evangelist leveraging best practices and bringing innovative strategic ideas to 360° integrated campaigns for brands like Emirates, Unilever, Hyundai, Nestle, Mondelez (Kraft), and Boeing.
Phil is comfortable developing end to end integrated digital, mobile and social campaigns, building robust content strategies, leveraging media and paid search and excels at pitch presentations and business development. He champions the use of these strategies and tactics in the context of the business goals of his clients - driving awareness, driving conversion and driving revenue.
As a leader within digital agencies Phil has had the privilege of working with a varied roster of international clients in North America, the Middle East and Africa including Toyota, Lexus, Calvin Klein, Toshiba, Etisalat, Crowne Plaza and more.
Phil is also passionate about teaching and training. He's been a keynote speaker and panelist at digital workshops and conferences, for brands and agencies, in major markets across North America, Europe, MENA and Asia.
Specialties: Digital Advertising, Digital Planning, Content Marketing, Digital Strategy, Social Media Strategy, Mobile Strategy, Digital Branding Building, SEO, SEM, Web Community Building, Social Media Marketing, Social Advertising, Digital campaigns, Integrated Campaigns, Mobile Advertising, Digital Projects, Client Servicing, Integrated Marketing, Content Strategy, Online Advertising, Social Media Measurement, Advertising, Planning, Strategic Planning, Brand Strategies, Brand Development, Marketing, Strategy, Employee Training, Workshops