General Manager @ Blue Barracuda and Head of Digital @ Horizon FCB
Marketing and Advertising | United Arab Emirates, AE
I’m a firm believer that great work is driven not from one person but from empowering a team.
I’ve built my career around collaborating, empowering, challenging and fostering a culture that allows teams to create great work that surprises and delights customers and drives business results for our clients. Whether it’s coming up with game changing insights or taking complex business challenges and simplifying them into a clear, concise and clever strategy - I look to add value whenever and wherever needed.
I’m passionate about how the right mix of technology, creativity and purpose can create magic moments that do more than sell products but can actually help people and do good. This passion has led me to be a guest speaker at Dubai Lynx, StepConference and other similar industry events, I’ve also held workshops for brands and agencies in major markets across North America, Europe, MENA and Asia. These interactive workshops aim to empower agencies, clients and students with practical and tangible steps to lead their own digital transformation within themselves and their teams.
I’m currently the General Manager at Blue Barracuda and Head of Digital at Horizon FCB in Dubai. Along with our talented team of strategists, creatives, technologists and developers, we deliver innovative strategic ideas, content, platforms and campaigns for our clients Emirates, Hyundai, Citibank, EMC, Pandora, Dubai South, and more.
With over 10 years of experience working in digital marketing in my native Canada, as well as the Middle East, Africa and Asia I’ve had the privilege of working with a varied roster of international clients including Toyota, Lexus, Unilever, Nestle, Oracle, Calvin Klein, Toshiba, Etisalat, Crowne Plaza and more.
My work and that of my teams have been featured and recognised by Cannes Young Lions, Dubai Lynx, The Globe & Mail, the Canadian Media Fund (CMF), JumpWire Media, The Boy Genius Report, Techvibes and more.