Phil is an award-winning digital planner, creative producer and entrepreneur.
His work has been featured and recognized by the Cannes Festival of Creativity, Dubai Lynx, The Globe & Mail, the Canadian Media Fund (CMF), JumpWire Media, The Boy Genius Report, Techvibes and more.
Currently the head of digital at Drive Dentsu, Phil acts as a digital evangelist within Drive by leveraging digital best practices and bringing innovative strategic ideas to 360° integrated campaigns for major clients Toyota, Lexus, Etisalat, Bridgestone and Radisson.
Phil is comfortable developing end to end integrated digital, mobile and social campaigns, building robust content strategies, leveraging organic and paid search and excels at pitching for new business. Phil champions the use of these strategies and tactics in the context of the business goals of his clients - driving awareness, driving conversion and driving revenue.
Specialties: Digital Advertising, Digital Planning, Content Marketing, Digital Strategy, Social Media Strategy, Mobile Strategy, Digital Branding Building, SEO, SEM, Web Community Building, Social Media Marketing, Social Advertising, Digital campaigns, Integrated Campaign, Mobile Advertising
Drive Dentsu is a full service communication network covering eight markets and operating through a network of 11 fully-fledged offices across the Middle East and North Africa markets.
Firmex enables clients to securely share large volumes of highly confidential and sensitive documents for commercial and financial transactions, litigation, clinical studies, procurement and regulatory compliance.
One Cloud is a Toronto based interactive design agency that connects people with brands through experiential digital strategies. Our intuitive and innovative platforms allow users to share, shop, learn, play and converse.
Marketed to educated young professionals, ages 19-29, The Modern Gentleman is a web community of young professionals who continuously look for new and creative ways to further their personal development. Our target demographic is today’s trendsetters and tomorrow’s industry leaders.
Great video poking fun at our current obsession with producing “viral” content. Produced by Toronto’s very own John St. agency.