Phil Adrien
Digital Strategist.
Entrepreneur.
Content Producer.
Geek.
Typography Junky.
Coffee Addict.
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Tweets
- Infographic: 2012 Digital Marketing Landscape http://t.co/xvybRhRM
- Breaking: RIM Co-CEOs To Step Down; COO To Take The Reins http://t.co/ilcc7V2z via @techcrunch
- This would make for a good tourism slogan RT @CP24: For first time in nearly a year, Chicago had no shootings, murders in a 24-hour period.
- We're hiring! Come join our team http://t.co/eQQEJVxa #torontojobs
- I just unlocked the "Bento" badge on @foursquare! Irasshaimase! http://t.co/Kqn3uKtF
- Me too, no idea what to expect! RT @justingodard: Excited for tonight's @Firmex holiday party!”
- RT @mcloughlinpromo: only 2% of Canadians would pay for full access to content on a website, according to KPMG study (via @elizemorgan)
- Good luck @ECaley! #AccelerateTO
- I'm at Rogers Centre for Washington Redskins vs. Buffalo Bills (1 Blue Jays Way, at Front St., Toronto) w/ 42 others http://t.co/GnmCswn1
- I'm at SPiN Toronto (461 King St W, Spadina, Toronto) w/ 2 others http://t.co/HG3rfuk1
- First day @Firmex! Looking forward to it!!
- Great insights RT @olive_media: Company Websites Top Source of B2B Leads r http://t.co/k6vUVDWE #marketing #b2b #website
- Steve Jobs will be missed. His vision and the culture of innovation he ingrained in Apple's DNA will live on. #ripSteveJobs
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Info
- SummaryPhil is a digital strategist, new media content producer and entrepreneur.
He has been recognized by The Globe & Mail, the Canadian Media Fund (CMF), nextMEDIA and JumpWire Media for the dynamic and engaging digital experiences he's created.
Phil is comfortable discussing the merits of a specific typeface or design layout, shaping content & copy for SEO, developing and executing digital marketing campaigns or pitching new creative to internal and external clients.Specialties: Digital Marketing Strategies, Web Community Building, Brand Building, Social Media Marketing, Video for Web, New Media Content ProductionExperience- Oct 2011 - PresentOnline Marketing Manager / FirmexFirmex enables clients to securely share large volumes of highly confidential and sensitive documents for commercial and financial transactions, litigation, clinical studies, procurement and regulatory compliance.
- Oct 2010 - Oct 2011Founder & Creative Director / One Cloud CreativeOne Cloud is a Toronto based interactive design agency that connects people with brands through experiential digital strategies. Our intuitive and innovative platforms allow users to share, shop, learn, play and converse.
We built One Cloud as as a solution to a big agency problem. We don't believe in putting barriers between our clients and the work we produce for them. You won't find any account executives or junior copy editors at One Cloud. Rather than focus on layers that buffer clients from the creative process, we strive for transparency and innovation in everything we do. We're passionate people who work directly with clients who love what they do and trust us with their brand.
Whether you're launching a new product or highlighting the amazing things you're doing as a company we create innovative and actionable solutions to connect people with your brand. - Jan 2010 - Oct 2011Founder / Modern Gentleman MediaModern Gentleman Media's flagship brand is, The Modern Gentleman, a one-stop destination for advice on personal development, style, technology, health, and dating.
Marketed to educated young professionals, ages 19-29, The Modern Gentleman is a web community of young professionals who continuously look for new and creative ways to further their personal development. Our target demographic is today’s trendsetters and tomorrow’s industry leaders.
With personal development as our mantra we produce broadcast-quality HD video and in-depth articles, all while using social media to grow our community of young professionals. For maximum interactivity, The Modern Gentleman can be accessed from any computer and any web capable mobile device. - Feb 2009 - Sept 2010Production Coordinator/ IT Consultant / General Purpose Pictures
- Jun 2007 - Feb 2009Specialist and Small Business Rep / Apple Retail
Education-
2005 - 2009Ryerson UniversityBachelor in Radio & Television Arts
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2002 - 2005CEGEP - John Abbott CollegeDEC in Media Arts
Additional Information-
Websites:
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Posts
Today Facebook announced that they will soon be launching a completely revamped and redesigned interface centered around timelines. It seems that whenever Facebook announces sweeping changes to its UI a collective groan is unleashed from its millions of users.
This time around Facebook seems to have hit the nail on the head. We love the new profile layouts and can’t wait to see the affect it has on how we share and consume content.
- Thanks Steve
Let’s celebrate the man who allowed science and the arts to convene so perfectly in our consumer technology.
The man whose vision and leadership will guide Apple for years to come. Steve Jobs’ greatest achievement has never been building any singularly magical product, it’s that he built Apple.
Apple, a company whose culture of secrecy has allowed them to dream, innovate and delight us with best-in-class products for the better part of the last decade. And when best-in-class wasn’t enough, they created a class of their own with the iPad. He’s built a company that at one point earlier this month was the world’s most valuable - a far cry from the days in the late 90’s when Apple accounted for some 2% of global PC sales.
We live in a Post-PC world where the vast majority of consumers have given up equating value to gigahertz or CPU clock speed when purchasing new technology. Now, thanks to Jobs, we just expect technology to work - a seamless marriage between hardware and software. Magic. Yet for all the purported iPhone & iPad killers (see Nexus S, Droid, HP Touchpad, Blackberry Playbook, Samsung Galaxy) no other company has been able to duplicate the sheer “wow” factor that causes its fans to camp outside of their retail stores days in advance of a product launch.
According to Jobs himself “Apple’s brightest and most innovative days are ahead of it”. It’s hard to disagree with him. The iPhone 4S was just announced and the iPad 3 is due in Q1 2012. Apple doesn’t just dominate the Post-PC market - it is the Post-PC market.
My opinion may be skewed because I’m a former Apple employee but until Apple’s competitors (and I use the term loosely), catch on to the notion that magic & excitement are the key ingredients to selling hardware and software, Apple will continue to dominate the market and cannibalize sales of traditional PCs.
Has anyone used the words magical, sexy, beautiful or timeless when describing a piece of consumer technology before Steve Jobs’ tour-de-force as Apple’s CEO? I think not.
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.” - Steve Jobs
Thanks for the magic Steve.
For creative professionals being diagnosed with creative block can be we worse than being diagnosed with the flu. Enjoy this video as a dose of creative medecine.
I’ve had this ad for EF International Language Centers on repeat. The marriage between typography and context is often overlooked in corporate video production but this ad is letter-perfect (pun intended).
Check out the other videos from the campaign:
This short film, one of three commissioned by STA Travel Australia, was too good not to share. This video nails tone, length and engagement.
More info: http://vimeo.com/27246366
