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Info
- Summary
Phil is an award-winning digital planner, creative producer and entrepreneur.
His work has been featured and recognized by the Cannes Festival of Creativity, Dubai Lynx, The Globe & Mail, the Canadian Media Fund (CMF), JumpWire Media, The Boy Genius Report, Techvibes and more.
Currently the head of digital at Drive Dentsu, Phil acts as a digital evangelist within Drive by leveraging digital best practices and bringing innovative strategic ideas to 360° integrated campaigns for major clients Toyota, Lexus, Etisalat, Bridgestone and Radisson.
Phil is comfortable developing end to end integrated digital, mobile and social campaigns, building robust content strategies, leveraging organic and paid search and excels at pitching for new business. Phil champions the use of these strategies and tactics in the context of the business goals of his clients - driving awareness, driving conversion and driving revenue.
Specialties: Digital Advertising, Digital Planning, Content Marketing, Digital Strategy, Social Media Strategy, Mobile Strategy, Digital Branding Building, SEO, SEM, Web Community Building, Social Media Marketing, Social Advertising, Digital campaigns, Integrated Campaign, Mobile Advertising
Experience- Oct 2012 - PresentDigital Manager / Drive Dentsu
Drive Dentsu is a full service communication network covering eight markets and operating through a network of 11 fully-fledged offices across the Middle East and North Africa markets.
- Oct 2011 - Sept 2012Online Marketing Manager / Firmex
Firmex enables clients to securely share large volumes of highly confidential and sensitive documents for commercial and financial transactions, litigation, clinical studies, procurement and regulatory compliance.
- Oct 2010 - Oct 2011Founder & Creative Director / One Cloud Creative
One Cloud is a Toronto based interactive design agency that connects people with brands through experiential digital strategies. Our intuitive and innovative platforms allow users to share, shop, learn, play and converse.
- Jan 2010 - Oct 2011Founder / Modern Gentleman Media
Marketed to educated young professionals, ages 19-29, The Modern Gentleman is a web community of young professionals who continuously look for new and creative ways to further their personal development. Our target demographic is today’s trendsetters and tomorrow’s industry leaders.
- Jun 2007 - Feb 2009Specialist and Small Business Rep / Apple Retail
Education-
2005 - 2009Ryerson UniversityBachelor in Radio & Television Arts
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2002 - 2005CEGEP - John Abbott CollegeDEC in Media Arts
Additional Information-
Honors:UAE Young Lions - Gold (2013) Dubai Lynx - Young Lynx Integrated Competition - Silver (2013) TheModernGentleman.ca named of Canada's Hottest Websites (2011) by nextMedia and Canadian Media Fund (CMF) Full Feature in the Globe & Mail (2010) http://www.theglobeandmail.com/life/advice-from-dad-no-thanks-ill-just-google-it/article4329974/
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Tweets
- RT @nohawagih: How a CEO can wreck a brand in one interview. Lessons from Abercrombie Vs. Dove http://t.co/OJ1ntrTedu
- RT @jasonealexander: How not to manage your brand's social media presence. "This Is The Most Epic Brand Meltdown On Facebook Ever" http://t…
- Watching the livestream of Google's I/O 2013 Keynote: http://t.co/FmHyYBmYCg
- Tip to those taking pics of the slides. Enjoy the presentation. Email the presenter afterwards and get the deck. #IpsosDreamInDigital
- Starting the day off at the #ipsosdreamindigital event with the Dentsu crew cc @HugoFournier @gaurmallika
- RT @hootsuite: Advertisers may soon have a new way into your Facebook newsfeed. http://t.co/IkwDgLgk2N
- Fellow 20-somethings read this please. Then read it again. Then act on it. “@ThisIsSethsBlog: Seth's Blog: Lead up http://t.co/LQtKMax8dT”
- Must read for digital ad folk - “The tyranny of digital advertising” https://t.co/A2S8E0a2eI by @hondanhon
- RT @FilmDubai: And last but not least, congratulations to Phil Adrien & Dalia Fadel for taking home the gold award! @UAEYoungLions http…
- Up your "experience mapping" game with this great deck by @ChrisRisdon http://t.co/W690UMLgjL”
- RT @nseruwagi: Hey, experienced Digital Planner's, get in touch @carat.com">http://t.co/b4fGtuvYfP@carat.com #Jobs #Hiring
- Just arrived at #step2013. If you're in to mobile and digital tech and live in Dubai we'll be presenting Toyota 86 AR app during the demo!
- RT @HugoFournier: Nice set-up and looking forward to see what's going to change the game! (Check out the Toyota 86 AR case at 3PM) #step201…
- VIDEO: Consider this your dose of motivation for the day “@inspiredmag: The Future Belongs to the Curious: http://t.co/DCyDvnu8pT”
- Really curious to see how the #GoogleGlass launch pans out later this year. Will it spark a mass exodus of iOS users to Android? #theswitch
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Posts
Great video poking fun at our current obsession with producing “viral” content. Produced by Toronto’s very own John St. agency.
